5 Ways to Stop Copy Templates from Hurting Your Brand and Lowering Sales

MAKING IT FIRST PERSON

ASK QUESTIONS

  • Is this template for my industry?
  • Do my clients expect to read content for me in this way?/ Does this align with the ways I’ve previously communicated with them?
  • Does this template line up with my industry and my personal standards?
  • Does the template make it clear what I’m selling?/ Does it have all of the features I need?
  • Is the source of the template reliable? (is the person an industry expert and do they have the same values as me?)
  • Will it support the content I need to include?
  • Does it match my brand image? Does it use things/phrases I never use?
  • Is it a template for the right sort of offer? (Make sure you aren’t using a template for a launch when you need to promote an evergreen offer!)

USE YOUR OWN PHRASES

MAKE IT PERSONAL

THINK BEYOND THE TEMPLATE

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