Why Conversion Rates Aren’t Important When Hiring

WHY USING CONVERSION RATES AS YOUR “MEASURING ROD” CAN CREATE A DISCONNECT BETWEEN YOUR EXPECTATIONS AND REALITY AND HAVE A NEGATIVE IMPACT ON HOW YOU VIEW YOUR LAUNCH OR PROMOTION

COMPARISON TO OTHERS VS YOURSELF

COPYWRITERS DON’T COLLECT OR ANALYZE DATA

IMPACT OF IOS UPDATES

COPYWRITING CAN’T SAVE A PRODUCT YOUR AUDIENCE DOESN’T WANT

WHAT SHOULD YOU FOCUS ON INSTEAD?

EXAMPLES

THEIR COPY PHILOSOPHY

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Kristen Westcott

Kristen Westcott

I help online coaches, OBMs & other service providers get aligned with their business vision and sell their offers without using shame-based marketing tactics.